This T-Shirt
Over the last few years, we’ve witnessed a powerful global movement where merchandise is thriving as a derivative of content consumption and has become the zeitgeist of contemporary culture. Whether it’s a viral moment on social media, a global news event, a hit song or a blockbuster show, merch is becoming an extension of what we consume online.
This evolution is more than just a trend; it’s become the zeitgeist of contemporary culture. Merchandise now serves as a tangible representation of the experiences that shape our lives, allowing us to express our passions and interests in the physical world.
This T-Shirt
Founded during the global pandemic, This T-Shirt started as a collaboration with over 100 restaurants to support laid-off workers. It quickly grew into a cult-like community platform, partnering with brands like Flower Shop, NAACP, Don Julio, and The Fader Magazine to bring high-quality apparel to their fans.
Our work has been recognized by Vogue, Fader, Office Magazine, Soho House, Timeout and Bon Appetit.
